Our Audience

High School Info:

Number of participants in high school sports increases for 25th consecutive year.

2014 – 7.8 million total.

Texas tops w/ 805K. (All courtesy of the NFHS)

Audience Info:

20% of US Adults 18+ attended high school sporting event(s) in the past year (= 46 million)

Compared to 15% MLB and 12% College Sports.
Demographics of high school audience – attractive consumer group.

25% more likely to have HH Income 100+
Male/Female ratio 51%/49% respectively
HS Sports Attendees are 23% more likely to be women age 35-49
HS Sports Attendees are 33% more likely to have two or more kids at home

Youth Sports Info:

36,000,000 = number of kids who play organized sports each year

Parents Appreciate the Benefit of Sports For:

Physical Health – 88%
Something To Do – 83%
Dedication/Discipline – 81%
How To Get Along – 78%
Mental Health – 73%
Social Life – 65%
Future Schooling – 56%
Skills – 55%

(Courtesy of RWDF/Harvard/NPR Survey 2015)